“Trust Principle” Is Antidote to Authoritarianism
How do you one-up authoritarian adversaries like China and Russia that assert the “Power Principle” of intimidation and aggression? For former U.S. Under Secretary of State Keith Krach, it’s all about trust. “Trust is the most important word in any language. You do business with people you trust; you partner with people you trust; you buy from people you trust, and you love the people you trust,” the former DocuSign CEO explained.
Krach, just nominated for the 2022 Nobel Peace Prize for his work to protect freedom for Taiwan and the Uyghurs, tested the “Trust Principle” to counter China’s plan to control 5G communications. He and his team built the Clean Network comprising 60 countries, representing two-thirds of the world’s GDP, and more than 200 telecommunications companies from summer 2020 through January 2021.
Former CEO of Siemens Joe Kaeser observed, “Under Secretary of State Krach’s experience of building the Ariba Network with $3.7 trillion per year of B2B eCommerce and the DocuSign Global Trust Network with 100,000 businesses and nearly 1B consumers provided the perfect background for leading the Clean Network charge.”
US and partners stand against digital authoritarianism where some states act to repress freedom of expression, censor independent news sites, interfere with elections, promote disinformation, and deny their citizens other human rights.
The breakthrough strategies of the Clean Network have been researched and analyzed by HBS faculty and are now being taught at the Harvard Business School.